Driving sales is a critical part of any marketing strategy. But are people familiar enough with your brand? Do they feel that “spark” of connection every time they see your logo or hear your name? If not, you have some work to do. You need to build brand awareness. And fast. Why? Because if you’re not generating enough buzz around your brand, you’re not planting the “seeds” you need for your company to grow. Your customers may love your product, but it’s your brand that keeps them coming back

If you want your marketing efforts to produce tangible results, one of your best options is publishing videos. Most marketers will back that statement, at least according to a 2023 survey by Wyzowl. Here are the survey’s most telling results about video marketing: • 95% of marketers said it helped increase brand awareness. • 87% said it was effective at boosting sales. However, you can only enjoy these benefits if the right viewers are seeing your videos. This is where video search engine optimi

B2B buyers don’t make impulse buys. Considering every investment they make is scrutinized for the value it returns, can you blame them for taking their time to make a purchase decision? Investing in content marketing will help you earn their trust. After all, a 2022 Demand Gen Report discovered that 55% of B2B buyers rely more on content to research and make purchasing decisions than they did in 2021. But for your content marketing strategy to lead them along a path that ends in a purchase, yo

Need I say it? Referral marketing is the best form of marketing there is. What better way to spread the word about your brand than to let your biggest fans do the marketing for you? However, many businesses are still using stale and outdated tactics in their referral marketing campaigns. They don’t go the extra mile, thinking that a great product or service alone can fuel viral word of mouth. Referral marketing, despite its merits and huge potential as a customer acquisition channel, still ne

Want to know how to run a successful Instagram marketing strategy? You need to know what Instagram reach means, for starters. Chances are you know that already, but have no idea how to make heads or tails of what reach means in relation to your Instagram campaign as a whole. Either way, if you want to demystify all things about Instagram reach and make a big impact in your brand awareness campaign, you’ve come to the right place. Instagram reach is the total number of unique users who have se

You want your videos to generate more views and engagement? You have to make it easier for the right people to find them. Put another way, your videos need an SEO boost. Video SEO is a little trickier than your regular SEO. Google, for all its sophisticated algorithms and tons of data, isn’t capable of ‘reading’ or ‘understanding’ what is happening in your videos. Sure, it can “read” words in a blog post or a web copy. But videos? Not a chance (at least not yet). But what if you add transcrip

Have you ever spent hours (or even days) working on a blog post only for it to get a conversion rate of *gasp* 1 percent? It becomes even less fun when you see your competitors or industry contemporaries making a killing in their blogging efforts. You can’t help asking: How do they do it? What are they doing that I’m not? What kind of human sacrifice do I need to make for my blog post to go viral? Thankfully, there are steps you can take to maximize your blog post’s potential for convertin

These days we can get access to nearly every type of information in the blink of an eye. We can communicate — either through text or video sessions or what-have-you — with people from any part of the globe in real-time. People are now used to getting their quick fixes, and they’re likely to prefer people or things or places that don’t make them wait. In fact, Amazon conducted a study showing that every second of delay makes them lose 1 percent of revenue. That’s a lot of money. However big or